What platform is the best to sell sexy underwear

Choosing a platform is the first step in the success of selling fun underwear

Today, the sexy underwear market is hot, which is a good opportunity for many people to make money.And how to choose a platform for selling fun underwear is the first problem that everyone needs to face.Choosing a good platform can better sell products and get higher returns.

Taobao, Tmall, JD.com, or open a shop by yourself?

Taobao, Tmall and JD are the e -commerce platforms of the three major Internet giants. The market share is very large, and it is another choice to open a store. The following are some comparisons:

Taobao, Tmall, no need to say the popularity

Taobao and Tmall, as the largest domestic e -commerce platform, must be greater than other platforms in terms of user bases. Therefore, it can achieve more access, increase exposure, and also get more trust.However, at the same time, this also means that competition is more intense, so a better promotion strategy is needed to break through.

Jingdong, quality assurance

JD.com is the second place in domestic e -commerce, and its market share is quite large. Compared with Taobao and Tmall, JD.com focuses more on quality assurance. Therefore, using JD.com platform to sell sexy underwear can attract those who are more pursuing quality assurance.Users, thereby increasing product value.

Open the store by yourself, decide freely

Opening a store yourself is the best choice to achieve all independent decisions. You can decide the price, positioning, publicity, etc., but operating stores require more investment, including time, energy and funds.

Xiaohongshu, don’t ignore the emerging platform

Xiaohongshu is a socialized e -commerce platform, which is mainly based on beauty, fashion and lifestyle.Although different from other e -commerce platforms, the fan base of Xiaohongshu is very large, suitable for entrepreneurs who like to make brains and be good at manufacturing content.On Xiaohongshu, having high -quality content can be favored by more users.

WeChat public account, low threshold enter

The opening threshold of the WeChat public account is relatively low, and it can be quickly entered. By achieving high -quality content sharing, it can also achieve better publicity results. However, the platform does not directly support transactions, is not suitable for direct sales of goods, and needs to think about marketing strategies.

Douyin, fast hand, short video marketing

With the popularity of short videos, platforms such as Douyin and Kuaishou have become optional platforms.Compared with other platforms, these short video platforms are more suitable for short -term and fine brand consumption promotion, with more creative elements, and it is difficult to directly obtain long -term stable customers.

Cross -border e -commerce platform to expand overseas markets

Cross -border e -commerce platforms are more suitable for expanding overseas markets than domestic e -commerce platforms, such as Amazon, eBay, and so on.The user bases carried by these platforms are wider, expanded market space, and also need to face more regulatory issues.

Other options

In addition to these relatively mainstream choices, there are other choices that can be tried, such as social APPs, B, Vipshop, and so on.However, it should be noted that the target users of these platforms need to be selected according to product positioning, publicity and promotion.

Comprehensive consideration, multiple choices

Choosing a platform is not a relaxed thing. It is necessary to comprehensively consider according to its own product positioning, publicity costs, operating costs, market size, competition, and so on.In the early stage, you can choose a few more steps, such as JD.com and Taobao, opening a store and investing in WeChat public account, etc. According to the trial and error, you gradually choose a platform that suits you. This is also a very correct marketing strategy.


Choosing a platform is not a thing that can be determined for a while, and it needs to be considered in various aspects.However, no matter which platform is selected, it needs to be established to the user’s trust and word of mouth, because this is the ultimate goal of selling sexy underwear.

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